‘Views’ is out now on both Apple Music and iTunes. The 6God will always ‘get back on the jet and go back to the cold’ when his success feels too secluding and suffocating, ‘Views’ letting those back home know, he might ‘The Boy’, but he always be their boy. With his truest homage to the city that made him, the ‘Views’ photobook, along with the album itself, shows soul, loyalty and heart - amongst the classic, more ‘living the life’ components of Rap music. It received positive reviews and ranked first in the US Billboard 200, becoming Drakes seventh consecutive album and breaking multiple streaming media records. He presents a narrative that is instantly recognisable, even if he isn’t directly featured in the words or images of his output. 'More Life album is the commercial mixtape of Drake who is a Canadian rapper, composer, actor and recording artist known for his name 'Drake'.
This is a new age for Drake he is and always has been his own genre - his own aesthetic that no-one can replicate or imitate. Sipping champagne next to an elegant hookah amidst palm leaves and classic art, he sports silk pyjamas and pool slides, his gold chains and ‘bands’ telling of silent excellence whilst his room service waits a possible metaphor for the on-looking world.
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I thought it was important to make the album here during Winter.” This focus around such a melancholic mindset and internal struggle whilst being perceived as so godly and free is Drake’s most raw telling of his fight with fame yet. It’s to show you the two extreme moods that we have. As his star rose, he helped others along. It starts in wintertime starts with ‘Keep The Family Close’ - Winter to Summer and back to Winter again. Thanks to his introspective rap style, his sensitive R&B crooning, and his gold-touch songwriting, each one of his albums - from 2011's Take Care to 2018's trap-influenced Scorpion - topped charts worldwide, and singles like the Grammy-winning 'Hotline Bling' and many of his mixtapes did too.
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During his interview with BBCR1 presenter and Apple Music DJ, Zane Lowe, Drake commented on the wintery visual and tonal element within ‘Views’, stating, “The album is based around the change of the season in our city Toronto. Coinciding with the release of his much-anticipated, fourth studio album, ‘Views (From The 6)’, Canadian rapper, Drake, has instated a 12-spread, PDF viewable photobook as part of the body of work. But, with big name-players like Rihanna delivering an app-delivered narrative film supporting ‘Anti’, Lana Del Rey’s, now synonymous, vintage compilation shorts, (the likes of ‘Video Games’ and ‘Tropico’), and the new Beyoncé masterpiece, ‘Lemonade’ - her second fully visual album, the concept of ‘seeing sound’ is more notable than ever before not to mention big money. In a society long past the physical CD and fold-out lyric poster days of the noughties, it can be easy for artists to overlook the visual aspect of sound.
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